KnockWicket field guide / 01

How home-service lead-generation pricing is structured.

A research-backed starting point for contractors comparing monthly services, lead charges, advertising budgets, and placement-based costs.

Start with the distinction

The service fee and the ad budget do different jobs.

A service fee pays a provider for agreed work. Advertising spend pays the advertising platforms to distribute campaigns. They are separate costs, even when both appear in the same lead-generation plan.

KnockWicket monthly service fee

Covers the agreed monthly marketing and appointment-support work. The exact fee is discussed for the scope of your business; this guide does not publish or invent a KnockWicket rate.

Advertising spend

Is paid separately and directly by the client to the advertising platforms. It is not included in KnockWicket's monthly service fee.

No specific outcome is guaranteed

KnockWicket does not promise a particular number of leads, appointments, sales, or other results.

Four common structures

What you may see when comparing providers.

These are the models supported by the supplied research snapshot. The examples below are platform-specific research findings, not a price list or recommendation.

01

Subscription or monthly fee

A recurring fee pays for access to a plan or an agreed service scope. The supplied research reports that Jobber publishes four starting monthly plans from $29 to $399 in USD, excluding applicable sales tax [5]. That is a researched example of a subscription model, not a KnockWicket rate.

[5] Jobber pricing and plans

02

Pay per lead

A contractor is charged for each lead received. HomeAdvisor says lead charges apply whether or not the contractor wins the job, while lead pricing varies by work type and region; the report found no published dollar-per-lead rate [1]. Angi Leads describes a nominal fee per matched lead that varies by job size [2].

[1] HomeAdvisor Leads; [2] Angi Leads

03

Budget or maximum-spend model

Some platforms let a contractor set a spending target or monthly maximum. HomeAdvisor describes a changeable 28-day spend target that can be exceeded for certain lead types [1]. Yelp describes a monthly maximum that can be adjusted at any time; daily spend can vary but should not exceed that maximum [4].

[1] HomeAdvisor Leads; [4] Yelp Ads

04

Ad placement or variable cost

An advertising charge can vary with the ad product, audience, placement, or duration instead of following a fixed per-lead rate. The report says Nextdoor costs vary by those factors and that Local Deals prices start as low as $1; it found no preset tier structure or per-lead costs [8].

[8] Nextdoor advertising and Local Deals

What the research does not establish

A useful comparison also names the unknowns.

Unavailable: fixed public rates for many platforms, including Thumbtack, HomeAdvisor, Angi, Yelp, and Nextdoor in the sources consulted.

Uncertain: regional and trade-specific rate tables, appointment or booking fees, and whether CRM, messaging, reporting, or booking features are bundled or charged separately.

Not used here as official pricing: third-party ServiceTitan cost estimates. The report identifies those figures as third-party estimates, not a published ServiceTitan rate card.

Your next conversation

Want to discuss the right starting scope?

Share your trade, service area, and goals with KnockWicket. We can talk through the agreed monthly work and the separate advertising budget before anything begins.

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Research notes

Sources cited in this guide.

Claims on this page refer to the supplied “U.S. Home-Service Lead-Generation Pricing Brief” snapshot. Its source list was truncated at dispatch, so only the exact URL supplied for [1] is linked below; the other source labels remain identified without guessing their URLs.

  1. [1] HomeAdvisor Leads | Growing Your Business Official source, fetched 2026-10-17.
  2. [2] Angi Leads | Get Matched to Top-Rated Remodelers, Plumbers and More Cited in the supplied report; the URL was truncated in the snapshot.
  3. [3] Angi's List FAQ Cited in the supplied report; the URL was truncated in the snapshot.
  4. [4] Yelp Ads official pricing page Cited in the supplied report; the URL was truncated in the snapshot.
  5. [5] Jobber published plans and pricing Cited in the supplied report; the URL was truncated in the snapshot.
  6. [8] Nextdoor advertising and Local Deals Cited in the supplied report; the URL was truncated in the snapshot.